Interpreting market data for use in demand forecasting and planning

Rewind to just a few days ago – January 19, 2012. “Housing Starts Rise 4.4%,” reported National Mortgage Professional magazine. Meanwhile, Bloomberg takes a different stance reporting “U.S. Housing Starts Drop 4.1%, Worse Than Forecast.“ When you dig deeper into the articles you’ll find each of sources were actually reporting on the same data but  with the sensationalist headline most appealing to their readers.

Depending on whether your company and team operates with a bullish or bearish outlook, the changes made to your forecast  based on information such as the above might do more damage than good. Just as the authors of these articles did, everyone from supply chain analysts all the way up the the executive team can put very differing spins on the same numbers.  Yet despite the many ways of interpreting the data there can only be one numerical outcome.

If not housing starts, which is the market data that impacts your forecast? From where are you gathering it? How are you integrating these externalities to improve your forecast?

Is it delivering results?

For New Belgium Brewing, Demand Foresight imported unemployment statistics. For Evenflo, it was birth rates. Realizing they weren’t operating in a vacuum and integrating market information these companies made production profitable and  edged the competition by saving in saved themselves costs still being incurred by their competitors.

News: Demand Foresight launches Platform for Growth and S&OP Maturity

Denver,CO – (January 26, 2012) – Demand Foresight today announced a Sales and Operations Planning software platform for midsize manufacturers, distributors and consumer packaged goods companies to build and mature their supply chain and S&OP processes while reducing forecast error by 25%. The Platform for Growth is built to give growing companies the flexibility and scalability to adapt as their business requirements change, supporting each company’s unique methodologies and approach.

According to Tenneco Packaging Corporation Master Scheduler Teri Metzer,“[Demand Foresight] understands my business and its needs. The programming is built to support the business, rather than changing the business to fit a pre-established computer model.” Demand Foresight provides personalized solutions that are relevant to its users, now. Clients only buy modules that serve their needs instead of being forced to purchase a license for an entire suite and then pay a second time to implement the individual modules.

Available modules for forecasting and planning that comprise the S&OP software platform are:

- Demand Forecasting

- Inventory Planning

- Materials Requirements Planning (MRP)

- Distribution Requirements Planning (DRP)

- Freight Reporting

- Purchase Planning

- Deployment Planning

- Load Building

- Market Plan Tracker

- Capacity to Promise

- Pricing

 

About Demand Foresight Software

Based on the premise that reducing forecasting error is the single most important investment to improve supply chain performance, Demand Foresight’s Demand forecasting and planning software sets new standards in reducing errors and increasing profitability for manufacturers and distributors. Demand Foresight’s advanced, next-generation forecasting engine works within existing IT environments, and has saved clients billions of dollars through improved and measurable business decision-making. Product performance is backed by the strongest guarantee in the software industry: clients will achieve at least 25% reduction in forecasting error and be completely satisfied or get their money back. For more information, please visit www.demandforesight.com.

Demand Foresight Launches platform for Growth and S&OP Maturity

Denver,CO – (January 26, 2012) – Demand Foresight today announced a Sales and Operations Planning software platform for midsize manufacturers, distributors and consumer packaged goods companies to build and mature their supply chain and S&OP processes while reducing forecast error by 25%. The Platform for Growth is built to give growing companies the flexibility and scalability to adapt as their business requirements change, supporting each company’s unique methodologies and approach.

According to Tenneco Packaging Corporation Master Scheduler Teri Metzer,“[Demand Foresight] understands my business and its needs. The programming is built to support the business, rather than changing the business to fit a pre-established computer model.” Demand Foresight provides personalized solutions that are relevant to its users, now. Clients only buy modules that serve their needs instead of being forced to purchase a license for an entire suite and then pay a second time to implement the individual modules.

Available modules for forecasting and planning that comprise the S&OP software platform are:

  • Demand Forecasting
  • Inventory Planning
  • Materials Requirements Planning (MRP)
  • Distribution Requirements Planning (DRP)
  • Freight Reporting
  • Purchase Planning
  • Deployment Planning
  • Load Building
  • Market Plan Tracker
  • Capacity to Promise
  • Pricing