A heightened focus on improving forecasting and ordering would allow distributors to lower working capital invested in inventory, while maintaining and/or improving customer service.
Customer service could improve in a number of ways; better order fulfillment being the most basic upgrade. On the more advanced side of the equation; distributors could work together with bars and liquor stores to make sure the products stocked, or on offer, respond and adapt to seasonal changes, trends, pricing, promotions, and holidays – making the distributor a value-added supplier.
Everybody likes to talk about how improved forecasting and supply chain management will deliver ROI, but where is this value actually delivered. Gene Tanski of Demand Foresight shows the layers of value that improved forecasting delivers.
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